9 Metrics to Guide a Patient-Centric Blood Testing Process
Kimberly Wilson
How labs can assess performance, enhance patient engagement, and build trust through a patient-focused approach to blood testing
Kimberly Wilson
Kimberly Wilson serves as senior director of clinical marketing at Babson Diagnostics, where she advances the company's innovative capillary blood testing technology. Her career spans leadership roles including VP of clinical marketing at Siemens Healthineers and positions at Roche THE ORG, bringing deep expertise in diagnostic commercialization and clinical validation. Wilson specializes in laboratory market development, new diagnostic launches, and strategic partnerships with healthcare providers. She combines technical knowledge with customer-focused strategy to drive adoption of diagnostic innovations.